Led by the Research Institute of Educational Sciences (RIES) under MoES, the campaign aims to inspire the community and transform perceptions and attitudes towards education across Laos.

Mr. Souksakhone Sipaseuth, Director of Information Media Center highlighted the campaign’s goals: “Our goal is to showcase the immense value of education and the crucial role teachers play in shaping Laos’ future. Right now, our education system faces several challenges: students are leaving school early because they don’t see its benefits. This is why, with the invaluable support of Australia, we launched this campaign to promote education. This third video especially encourages students to continue their study beyond primary school, and places special emphasis on the sciences.”

The campaign’s first two episodes, “Two Paths” and “Teacher’s Value” were warmly received upon their release last month. The newest video being filmed this week, “The Dream” narrates the heartfelt journey of a young girl who writes to her poor parents, pleading with them to support her to continue her education. Driven by her ambitious dream, she envisions becoming a scientist, engineer or an inventor, someone who will develop innovations to benefit her community and contribute to the nation’s progress.

The entire series of videos will be broadcast nationwide on television, shared through social media platforms, and used by National Assembly members for community outreach. In addition, the videos will also be made available to teachers, pedagogical advisors, and education officials to support local advocacy efforts within schools and villages.

KPL