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Strengthening news analysis and critical reporting is essential for improving the quality and credibility of Lao media in the digital era, Vannasin Simmavong, Director General of the Lao News Agency (KPL), said at the First National Media Conference, on 14 July.

Presenting a paper titled "Upgrading News Analysis and Criticism to a New Quality," Vannasin said quality journalism should go beyond reporting events by explaining their causes, impacts and implications, enabling the public to better understand complex issues.
He stressed that analytical journalism is increasingly important in combating misinformation, helping audiences distinguish verified information from fake news, identify attempts to manipulate public opinion and develop critical thinking based on evidence and facts.
Vannasin said improving analytical reporting requires more than new presentation techniques. It also demands stronger professional ethics, deeper subject knowledge, scientific thinking, reliable data and greater use of digital technologies, including artificial intelligence.
He noted that Lao media has played an important role in promoting Party and State policies, educating the public and responding to misinformation. Unlike some media systems, he said, Lao journalism serves not only to report events but also to guide public understanding in support of national development.
To strengthen analytical journalism, Vannasin called for systematic investment in journalist training, digital technology, data access and professional ethics, as well as closer cooperation among media organizations, government agencies and academic institutions.
He said building a credible and transparent information ecosystem is a shared responsibility that will contribute to informed public debate and the country's long-term development.
KPL