The conference was chaired by Gen. Vilay Lakhamfong, Member of the Politburo and Standing Secretary of the Party Central Committee Secretariat. Among those attending were Khamphan Pheuyavong, Member of the Politburo, Head of the Party Central Committee's Information and Education Commission and Vice President of the Central Party Theoretical Committee, together with Party Central Committee members, senior government officials and representatives of central and provincial media organizations.

Delivering the keynote opening address, Gen. Vilay described the conference as a landmark event in the development of Lao media. He said the gathering would conduct a comprehensive review of media achievements in recent years, assess the implementation of the Politburo's resolution on strengthening Party leadership and State management of the media in the new era, identify existing challenges, and formulate strategic priorities to guide the sector's development through 2030.
He reaffirmed that the Party and Government have consistently regarded the media as a strategic pillar of political and ideological work, public communication and national development. The media, he said, serves as a vital channel for disseminating Party policies, State laws and national development strategies, while fostering public consensus, strengthening political stability and responding promptly to misinformation and attempts to undermine national interests.

Following the opening session, Khamphan presented a report reviewing the performance of the media sector and outlining its strategic development priorities through 2030. Khammon Chanthachit, Alternate Member of the Party Central Committee and Deputy Head of the Party Central Committee's Information and Education Commission, presented the Politburo's resolution on strengthening Party leadership and State management of the media under the new development context.
The conference also featured presentations and policy discussions on key issues shaping the future of Lao journalism, including the application of artificial intelligence and digital technologies in media operations, modernization of telecommunications infrastructure, strengthening analytical and investigative journalism, professional development of media personnel, digital transformation, promotion of tourism through local media, public-private cooperation in media innovation, protection of media interests in the digital era, and the role of the media in political communication, youth education and safeguarding national security.

Participants also exchanged views on enhancing the quality, professionalism and credibility of Lao media while reinforcing its role in supporting the Party's strategic objectives of national development and national defence.
The conference is expected to conclude with a policy address by President Thongloun Sisoulith, General Secretary of the Party Central Committee and President of the Lao PDR, outlining the Party and Government's vision for the future development of the Lao media sector.