(KPL) iQiyi Film Production Centre, a leading online content producer in China, welcomed over 30 foreign journalists from the Asia-Pacific, Africa, and Europe on April 9.

These journalists visited iQiyi headquarters, which produces diverse film content—including short and feature-length films, variety shows, and advertisements—after learning about China’s development strategies and theories that integrate cultural promotion and preservation.

iQiyi serves as a platform that merges creative capabilities with technology to foster an innovative environment for content creation and production.

“We are a production and distribution hub for multi-format videos, both long and short. Our content ecosystem has been enhanced through short plays, mini-dramas, and diverse video formats. The company has established itself in the online entertainment industry through its cutting-edge, AI-driven technology platform, powered by advanced AI and big data analytics. Our modern, state-of-the-art studios are at the forefront of producing original content,” said a staff at the centre.

“We are like a home for producing films, dramas, and original series that resonate with audiences. Our original content is successfully expanded into sequels to accumulate and advance IP value.” Through its premium content, iQiyi has built a massive user base and diversified revenue models, including membership services, online advertising, content distribution, online gaming, IP licensing, philanthropy, online literature, among others.

KPL