(KPL) The meeting, held at the Vientiane Department of Culture and Tourism, was co-chaired by Mrs. Alounny Panyasith, Deputy Director General of the Tourism Management Department, and Mr. Phonchan Phengphouvanh, Deputy Director of the Vientiane Department of Culture and Tourism.

Participants included representatives of the Vientiane Urban Management and Service Office, the Hotel and Restaurant Association, tour operators, and managers of hotels, guesthouses, apartments, spas and tourist attractions in Vientiane Capital.

The meeting aimed to strengthen the implementation of national and provincial tourism standards in line with Laos’ tourism development objectives, improve service quality and safety, and enhance the country’s competitiveness as a tourist destination.

Presentations covered the revised Lao PDR Accommodation Standards, Lao PDR Spa Service Standards and ASEAN Green Hotel Standard, along with updates on the implementation of tourism management standards at national and provincial levels.

Officials emphasised that safety, service quality and memorable visitor experiences are essential to attracting international tourists. They also highlighted tourism’s role in generating income and employment for Lao people and promoting the country’s culture and traditions internationally.

According to figures presented at the meeting, Laos welcomed 4.5 million international visitors in 2025, an increase of 11 per cent from 2024, while tourism revenue reached US$1.7 billion, up 20 per cent year on year. The five leading source markets were Thailand, China, Vietnam, the Republic of Korea and Russia.

The meeting concluded with a question-and-answer session, giving participants an opportunity to discuss implementation challenges and share views on improving tourism services and supporting the sector’s sustainable growth.

KPL