Korea Lifestyle Festival 2026 to Showcase Korean Products, Food and Culture in Laos
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KPL - Asean 2024
The Korea Lifestyle Festival 2026 will take place on October 23–24 at the first floor of Parkson Shopping Center, bringing together more than 60 Korean companies and brands to showcase Korean products, food, beauty items and cultural activities.
The festival will feature Korean cosmetics companies and more than 25 Lao-Korean restaurants, offering visitors an opportunity to explore Korean beauty products and enjoy a variety of culinary experiences.
One of the event’s highlights will be special menus created exclusively for the festival by participating restaurants. The menus will combine Lao and Korean flavors, offering visitors a chance to experience a unique blend of the two countries’ cuisines.
In addition to food and product exhibitions, the festival will host a range of entertainment activities aimed at young people and the general public. These will include special performances by young artists, a K-pop dance contest, random dance sessions, a K-music contest and Korean-style do-it-yourself (DIY) workshops.
Visitors will also be able to enjoy photo booths, an eating competition and an exhibition zone organized by the Korea Trade-Investment Promotion Agency (KOTRA). Special activities involving the event’s sponsors will also be held throughout the festival.
The Korea Lifestyle Festival 2026 aims to bring Korean products, cuisine and popular culture closer to Lao consumers while providing a platform for participating businesses to showcase their offerings and engage with visitors.