The Seminar on International Communication Capacity Building and Network Media for “Belt and Road” Countries has brought together 71 participants from Africa, Asia, Latin America and the Pacific.

The participating countries include Nauru, Costa Rica, Lesotho, South Africa, El Salvador, Ghana, South Sudan, Honduras, Iraq, Liberia, Egypt, Ethiopia, The Gambia, Laos and the Philippines. The programme is organised by the International Cooperation Department of China’s National Radio and Television Administration (NRTA) and hosted by China Broadcasting International Economic and Technical Cooperation Co., Ltd. (CBIC).

Addressing the opening ceremony, Zhou Jihong, Director-General of the NRTA’s International Cooperation Department, said digital technologies were reshaping global information and communication landscapes, creating new opportunities for international media cooperation. She highlighted the rapid growth of short-form videos and micro-dramas, alongside the expanding application of artificial intelligence (AI) and ultra-high-definition production technologies across the media industry.
Zhou noted that online media had created new opportunities for people around the world to access information, share experiences and deepen mutual understanding. She called for stronger cooperation with Belt and Road partner countries through expanded communication channels, innovative partnerships, technology sharing and professional exchanges.

She also emphasised the Silk Road spirit of peace and cooperation, openness and inclusiveness, mutual learning and mutual benefit. China, she said, would continue to provide support within its capacity to help other countries develop their radio, television and online audio-visual services, while promoting cultural dialogue and strengthening people-to-people ties.
Huang Tao, Deputy General Manager of CBIC, also addressed the opening ceremony, highlighting the organisation’s commitment to international exchanges and professional talent development.
Through training sessions and cross-country exchanges, participants will have opportunities to learn about the latest developments in network media, share professional knowledge and explore potential areas for future cooperation. The seminar focuses on strengthening professional capacity as digital transformation continues to reshape how media content is produced, distributed and consumed.
The programme highlights the growing importance of combining technological advancement with professional skills development and international cooperation to facilitate information exchange, promote cultural understanding and foster closer ties among countries.