Mr. Yong described the media sector as being at a critical turning point driven by technological innovation and changing audience habits. He said the transition from traditional media to the digital era is accelerating and urged media organizations to adopt AI, modern production techniques, and online platforms to strengthen their competitiveness and ensure long-term sustainability.
Drawing on his 22 years of experience at the Lao News Agency (KPL), Mr. Yong identified print media as the sector under the greatest pressure. He noted that newspapers and magazines have been significantly affected by the rise of internet-based news consumption and warned that outlets unable to adapt to digital transformation could struggle to survive.
He added that television broadcasters are facing similar challenges as audiences increasingly turn to digital platforms and mobile devices for news and information.
Mr. Yong also expressed concern over the rapid spread of misinformation through social media and user-generated content. With smartphones enabling virtually anyone to publish information instantly, he said unverified reports and fabricated stories have become more common, creating new challenges for the public and the media alike.
He argued that professional news organizations must reinforce their role as trusted sources of accurate and verified information, helping audiences distinguish facts from misinformation in an increasingly crowded digital environment.
While emphasizing the importance of technological innovation, Mr. Yong stressed that successful media reform must also be grounded in strong professional ethics and editorial integrity. He called for continued efforts to develop journalists who combine technical expertise with responsibility, credibility, and a commitment to serving the public interest.
He also noted that organizational reforms are underway to improve the efficiency of the media sector, including measures to streamline management structures and strengthen coordination among media institutions.
Looking ahead to the First National Media Congress, Mr. Yong said journalists and media organizations should preserve the legacy of Lao media while embracing innovation and preparing the next generation for a rapidly changing communications landscape. He added that new technologies should reinforce—rather than replace—the core principles of accuracy, professionalism, and public trust.