In his opening remarks, Mr. Li Hengtian, Deputy Director of the CICG Advanced Institute of International Studies and Training, welcomed the participants and highlighted the purpose of the seminar. He noted that the program, organized by the Ministry of Commerce of the People’s Republic of China, is part of China’s foreign assistance efforts to strengthen cooperation with developing countries.

Mr. Li emphasized that the seminar serves as a bridge of friendship and cooperation between China and other nations, while also promoting exchanges in the field of media and fostering socio-economic development. Activities during the seminar include thematic lectures, study visits, cultural exchanges, and discussions with Chinese officials, scholars, and media experts. Participants will also have the opportunity to visit provinces, cities, and enterprises in order to gain a deeper understanding of China’s development experience since its reform and opening up.

Representing the ASEAN participants, Mr. Payasith Thammavongsa from Laos expressed his appreciation for the opportunity to take part in the program. He said it was an honor to join fellow editors and journalists in Beijing to exchange knowledge, experiences, and best practices in journalism.

“As media professionals, we play a crucial role in shaping the narrative of our region,” he said. “The ASEAN community, with its rich cultural diversity and complex socio-political landscape, presents both opportunities and challenges. We are not just reporters of news; we are storytellers, educators, and watchdogs who influence public opinion and drive social change.”

He stressed the importance of the seminar in addressing current challenges in the media industry, particularly the rapid transformation brought about by digital platforms and social media. While these technologies have expanded outreach and engagement, he said they also raise issues of credibility, fact-checking, and the spread of misinformation.

Mr. Payasith noted that the program provides a timely platform for journalists to share insights, explore strategies for engaging audiences, and strengthen efforts to counter disinformation. He also expressed gratitude to the Chinese government and the organizers for their support, saying their contributions will enrich discussions and enhance professional growth.

“As we begin this seminar, we look forward to learning from each other, building networks, and gaining new perspectives that will strengthen our commitment to excellence and integrity in journalism,” he said.

KPL