LBC and Laochaleun Square Forge Strategic Partnership to Enhance Movie-Going Experience

09/05/2025 19:27
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KPL Lao Brewery Company (LBC), the nation’s leading beverage producer, and Laochaleun Square Enterprise, the developer of the iconic Laochaleun Cineplex in Savannakhet, have officially entered into a strategic partnership aimed at elevating the cinema experience for moviegoers. The signing ceremony was held today at LBC’s headquarters, marking a new chapter in entertainment and hospitality in southern Laos.

The signing ceremony was held at the LBC’s headquarters in Vientiane on May 9

(KPL)Lao Brewery Company (LBC), the nation’s leading beverage producer, and Laochaleun Square Enterprise, the developer of the iconic Laochaleun Cineplex in Savannakhet, have officially entered into a strategic partnership aimed at elevating the cinema experience for moviegoers. The signing ceremony was held today at the LBC’s headquarters in Vientiane, marking a new chapter in entertainment and hospitality in southern Laos.

Under this collaboration, LBC’s extensive portfolio of beverages and snacks will be exclusively available at Laochaleun Cineplex, ensuring patrons enjoy premium refreshments while watching the latest blockbusters. The partnership aligns with both companies’ commitment to delivering high-quality products and exceptional service, further enhancing Savannakhet’s cultural and entertainment scene.

Mr. Henrik Juel Andersen, Managing Director of LBC

LBC, established in 1973, has grown into Laos’ most diversified beverage company, offering a wide range of products, including Beerlao, Carlsberg, Somersby, Tigerhead Drinking Water, PepsiCo beverages (Pepsi, Mirinda, 7UP, Sting), and popular snacks like Lay’s and Cheetos.

Meanwhile, Laochaleun Cineplex stands as a historic landmark, serving the community for over 70 years before its recent transformation into a modern entertainment hub. The newly renovated complex now boasts three cinema halls, including a 3D-capable theater with a cutting-edge surround sound system, making it a premier destination for film enthusiasts.

Mr. Sisoulinh Sokxay, President of Laochaleun Square

Mr. Henrik Juel Andersen, Managing Director of LBC, emphasized the partnership’s significance: “This is more than a business alliance—it’s about enriching the consumer journey. By combining Laochaleun Cineplex’s world-class facilities with LBC’s premium products, we’re creating a vibrant new gathering place for the community.”

“A great movie experience goes beyond the screen. With LBC’s trusted beverages and snacks, our guests will enjoy a more complete, satisfying visit, whether they’re here for a blockbuster premiere or a casual night out,” added Mr. Sisoulinh Sokxay, President of Laochaleun Square.

KPL

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