Speaking at the First National Media Conference, Khamphan said media organizations under the Party, State, mass organizations and the private sector have played an increasingly important role in public education, national unity and socio-economic development while adapting to the digital era.
He said the sector has advanced under the Party Central Committee's Resolution No. 36 on strengthening Party leadership and State management of the media, supported by the Media Law (2016) and related legislation on cybersecurity, telecommunications and cybercrime.

Traditional media outlets have expanded beyond print, radio and television to produce multimedia content, including short videos, livestreams and social media content. Major organizations—including the Lao News Agency (KPL), Lao National Television, National Radio and Pasaxon Newspaper—have established digital platforms and are gradually transitioning to integrated digital operations.
Mr. Khamphan said recent institutional reforms have streamlined media management while strengthening professional training in digital journalism, multimedia production, information technology and news analysis.
Looking ahead, Laos will prioritize building a modern, professional media sector by strengthening Party leadership, improving journalists' political awareness and professional ethics, expanding the use of digital technologies and artificial intelligence, upgrading media infrastructure, and enhancing international cooperation.
He said the reforms aim to improve the quality, credibility and competitiveness of Lao media while enabling it to better serve national development and the public in an increasingly digital information environment.