(KPL) The Lao Ministry of Information, Culture and Tourism and the Shanghai Trip Trade Group of China have joined hands to promote tourism markets in Laos.

The MoU was signed in Vientiane on Jul 4. in presence of the Minister of Information, Culture and Tourism Ms. Suansavanh Viyaket, the Economic and Trade Ambassador of China to Laos, Mr Zhao Wenyu, and  Vice President of Shanghai Trip Trading Group of China, Mr Chen Guanqi.

Shanghai Trip Trading Group Co., Ltd. is a leading company of the world that provides tourism information services, and sees that Lao PDR has potential as a destination for tourism, the company confirmed that it will present its outstanding and unique tourist attractions for Chinese tourists.

The purpose of memorandum is to develop and promote the tourism market in Laos, present tourism products and services to attract more and more Chinese tourists to visit Laos.

This MOU It will be an important step to contribute to the ongoing Lao Tourism Year 2024 programme.

In addition, it's will be a good opportunity to promote tourism marketing to the Chinese tourists, and using new technology in the tourism sector.

The two sides also created an action plan for promoting Lao tourism aimed at upgrading services, creating a variety of tourism programs to attract Chinese   tourists to visit Laos.

Currently, Chinese tourists have become the third largest tourist market.  In the firs four months of 2024, Chinese tourists visited Laos, over 351,000 Chinese tourists visited Laos​. an increase of 67% compared to the same period of 2023, it is estimated that by the end of 2024 it will reach 800,000 people.

KPL