(KPL) Laos has announced the theme and logo for it’s the Chairmanship of the Association of Southeast Asian Nations (ASEAN) in 2024.

“ASEAN: Enhancing Connectivity and Resilience” and the logo aim at reflecting the challenges and opportunities that the ASEAN region has faced over the past decades

The logo has the four colours of the ASEAN flag and symbol - blue, white, red and yellow - designed in a circle, symbolising the globe and ASEAN's relationship with partners around the world. The circle is a combination of a C (the initial of Connectivity) and an R (standing for Resilience).

The “ASEAN” text in the logo is presented in Lao script to represent the aesthetic design in the traditional culture of Laos.

The ASEAN region, like other regions around the world, continues to face myriad challenges, including lingering economic and financial difficulties, even though the region has been gradually recovering from multidimensional disturbances, and yet this recovery remains fragile.

Additionally, climate change, natural disasters, and traditional and non-traditional security issues are still pressing challenges. Against this backdrop, enhancing connectivity and resilience is of utmost importance to ensure ASEAN collective efforts in the strengthening of the ASEAN Community to seize opportunities and address present and emerging challenges effectively.

It is imperative for ASEAN to enhance its cooperation on ASEAN connectivity and resilience through intensifying ASEAN cooperation under the three community pillars; promoting infrastructure connectivity, narrowing development gap, promoting greater economic integration and people-to-people exchanges; and further strengthening ASEAN’s relations with external partners, while maintaining ASEAN's relevance and ASEAN centrality in the evolving regional architecture.  To this end, the Lao PDR has determined the theme for its ASEAN Chairmanship in 2024: “ASEAN: Enhancing Connectivity and Resilience”.

As the ASEAN Chair 2024, Laos will use this logo in all ASEAN meetings at all levels. In addition, this logo will also be introduced in the mass media throughout the year to raise public awareness about ASEAN, starting from January 1, 2024.

KPL