KPL
(KPL) The Major Cineplex Group is launching their second out of country branch in Laos after having great success with their first out of country launch in Cambodia which has become the market leader.
This new world-class theatre in Vientiane Capital will have “Huawei” as a named sponsor and be called “Major Platinum Cineplex by Huawei”.
By Soukthavy
(KPL) The Major Cineplex Group is launching their second out of country branch in Laos after having great success with their first out of country launch in Cambodia which has become the market leader.
This new world-class theatre in Vientiane Capital will have “Huawei” as a named sponsor and be called “Major Platinum Cineplex by Huawei”.
“Major Platinum Cineplex is a joint venture between The Major Cineplex Group and Platinum Cineplex, with Major having the majority share. It will be located on the 4th floor of the newly opened world-class Vientiane Center,” said Mr Jim Patterson, Senior Advisor of Business Development of Major Cineplex Group at a press conference on 29 June in Vientiane Capital.
“The Laos cinema will contain about 1,150 seats in five halls and offer the best and brightest 3D picture available. The project will cover about 4,550 square meters and will offer other entertainment facilities. The initial fit out cost of 12.5 billion kip (over US$1.5 million) will ensure the highest level of equipment and finishing,” said Mr Jim.
“The cinema will open at the end of July on the 4th floor of the Vientiane Center with the blockbuster film, the new Mission Impossible,” said Mr Jim.
He said that Hollywood movies would be screened as well as many popular Thai and Lao movies, all with subtitles.
“We opened in Cambodia a year ago with similar quality and price, and results were way beyond our expectations, so for Laos we hope for a pleasant surprise also,” added Mr Jim.
CEO of Major Cineplex Group Mr Vicha Poolvaraluk revealed that its current 544 screens will be increased to an estimated 1,000 by the end of the decade. Of which, about 100 will be outside of Thailand where the company is based.
He said that Laos is developing and the improvements mean that people will be looking for more entertainment options and the Major Platinum Cineplex will change the entertainment landscape in Laos. A growing city with a population of over 700,000 is ready for a world-class entertainment experience.
“We are pleased to have support by Huawei and Coke as they wish to develop their markets in Laos with quality products. Although we would be happy with 300,000 annual attendances, we may be surprised, as we were in Cambodia, and do even better,” he added.
KPL
