(KPL) Last week, the Ministry of Education and Sports (MoES), with support from the Government of Australia through the BEQUAL program, has begun filming the first story of a new national campaign to promote education across Laos. The Research Institute of Educational Sciences (RIES) under MoES is leading the production of the campaign.

The first story, titled "Two Paths," is an emotionally powerful film and the first in a series of inspiring videos designed to reignite a passion for learning and encourage students to remain in school.

Mr. Outhid Thipmany, Deputy Director General of the Research Institute for Educational Sciences, said “The MoES, with support from the government of Australia, is leading this nationwide effort to change perceptions about education. Through powerful storytelling and community engagement, the campaign aims to motivate students to continue their studies, reassure parents about the benefits of education, and honor the vital role teachers play in building the future of Laos.”

Ms Vanessa Hegarty, First Secretary, Australian Embassy said “The campaign responds to a pressing education crisis in Laos, where students withdraw from school because they do not see the value of education in securing a job or building their future. The "Two Paths" story vividly portrays the contrasting futures of young people who choose education and those who do not, underscoring how education equips people with critical thinking skills, knowledge about themselves and the world, and the ability to create opportunities for themselves. We are proud to collaborate with the Ministry of Education and Sports on this critically important campaign.”

The filming of the first story is being carried out by the MoES’ Information Media Center with strong enthusiasm and professionalism. The team is dedicated and passionate about bringing this important message to life across the country.

Adding a unique and inspiring voice to the project, Payengxar Lor, the first Hmong woman to represent Laos at the Miss Universe competition and a well-known education advocate, has volunteered to be the narrator of "Two Paths." Payengxar’s deep belief in the power of education to transform lives is evident in her commitment to this campaign, lending authenticity and warmth to the story.

Mr Outhit concluded “Education goes far beyond individual success, it is the foundation for the development of our entire nation. It equips young people with knowledge, skills, and confidence to overcome challenges and pursue meaningful futures. Through this campaign we are reaching out directly to families and communities to highlight the true value of learning. Our goal is to inspire parents and students to see education as a vital investment in the future that strengthens our society. Together, we can renew our shared commitment to education and build a brighter future for Laos.”

As filming continues, the team looks forward to sharing "Two Paths" and the other stories with audiences across Laos, inspiring hope, pride, and a renewed commitment to education. The campaign will be broadcast on national television, shared on social media, and used in community outreach by National Assembly members. Videos will also be made available to teachers, pedagogical advisors, and education officials to support local advocacy in schools and villages.

KPL