A group photo of ASEAN media tour in Red Ribbon, Guizhou, April 16-21, 2026. Photo by the Guizhou Branch of China News Service.

By Phetsamone Phommouny

More than 25 media representatives from Laos, Vietnam, Thailand and Malaysia, alongside Chinese media, took part in the “International Cultural Tourism Experience Explores” programme organised by the Guizhou Branch of China News Service. Their journey unfolded across some of the province’s most iconic destinations, including the Huajiang Grand Canyon Bridge, the spectacular Huangguoshu Waterfall and the historic Maotai Town.

From dramatic landscapes to living traditions, participants were given a first-hand look at Guizhou’s unique blend of ecological beauty, cultural richness and ongoing rural revitalisation. The delegation travelled through Guiyang, Anshun and Zunyi, gaining multi-layered insights into the province’s heritage, development and identity.

For many, the experience revealed unexpected cultural connections. Phetsamone Phommouny of the Lao News Agency noted striking similarities between Guizhou and Laos, particularly in mountainous terrain and cascading waterfalls. She also highlighted shared cultural elements, especially among Miao communities, suggesting these parallels could serve as a foundation for stronger tourism and cultural cooperation.

A group photo of ASEAN media tour in Huangguoshu Waterfall, Guizhou, April 16-21, 2026. Photo by the Guizhou Branch of China News Service.

“Creating joint media content and exchange programmes could help both sides promote their destinations more effectively,” she said.

Nature’s power left a lasting impression on participants. Malaysian journalist Priya Gnanam Menon Manasa described Huangguoshu Waterfall as “truly unforgettable”, pointing to its immense scale and energy as symbols of Guizhou’s growing reputation as a world-class tourism destination.

Beyond natural wonders, the tour also explored Guizhou’s cultural industries. In Maotai Town, participants gained insight into the craftsmanship behind China’s renowned traditional liquor, learning how heritage production techniques have evolved into globally recognised brands.

Cuisine emerged as another highlight. With its bold sour and spicy flavours and diverse local ingredients, Guizhou’s food culture reflects deep-rooted traditions and creativity. Priya emphasised that gastronomy plays a crucial role in shaping memorable travel experiences and holds strong potential for attracting international visitors.

Vietnamese journalist Pham Manh Hung praised Guizhou’s innovative integration of “bridge tourism” and “liquor tourism”, calling the experience “extraordinary”. He noted that the province seamlessly combines modern engineering achievements with centuries-old traditions, creating a compelling narrative of progress and preservation.

As the tour concluded, one message stood clear: Guizhou is not only a destination of natural beauty, but also a dynamic cultural hub with growing international appeal—now seen, shared and reinterpreted through the eyes of the world’s media.

KPL