ASEAN Name

Guidelines on the Use of the Name “ASEAN”

• The Name “ASEAN” refers to the “Association of Southeast Asian Nations”.
• These Guidelines set out the procedure for the request and authorization for the use of the name “ASEAN”..
• These Guidelines shall apply to entities requesting to use the name “ASEAN” and shall not apply to the following:
• ASEAN Organs under Chapter IV of the ASEAN Charter including their mechanisms, activities and programmes;
• ASEAN mechanism officially established by ASEAN Member States;
• Entities belonging to or activities organized by the Governments of ASEAN Member States; and
• Entities associated with ASEAN in accordance with Article 16 of the ASEAN Charter.

B. Protection

• The name “ASEAN” is protected under Article 6ter of the Paris Convention for the Protection of Industrial Property, adopted in 1883 and revised in Stockholm in 1967.

C. Use of the Name “ASEAN”

• The use of the name “ASEAN” aims to promote ASEAN and its purposes and principles as stipulated in the ASEAN Charter. It shall not be used for political propaganda or for activities that harm the dignity and integrity of ASEAN, and adversely affects ASEAN or ASEAN Member States.
• The request for the use of the name “ASEAN” shall satisfy the following conditions:
  1. The entity shall be indigenous to ASEAN;
  2. The use of the name “ASEAN” shall be in support of ASEAN purposes and principles as well as for mutual benefit in the context of attaining ASEAN Community 2015 and beyond and shall not have any negative effect on such purposes and principles;
  3. The name “ASEAN” shall not be brought into disrepute by its use.