On May 25, journalists from across the Asia-Pacific region visited the company’s headquarters in Fuyang, where General Manager Zhou Yan outlined how the nearly 30-year-old enterprise is combining heritage, technology and modern consumer trends to shape the future of China’s silk industry.

Founded in 1997 and named after the Jingjiu Railway, the company has grown into a major producer with monthly output reaching 20 tons of raw silk and up to 200,000 meters of silk garment fabric.

China remains the world’s leading silk producer, and Jingjiu Silk has positioned itself to serve both domestic and international markets. According to Zhou, 70 percent of the company’s business comes from domestic sales, while exports account for the remaining 30 percent.

The company exports finished silk products directly overseas while also supplying premium fabrics to manufacturers that produce luxury garments for global retail markets.

Zhou said the company’s strength lies in its vertically integrated production chain, allowing strict quality control from raw materials to finished products.

“We have a stable, high-quality local silk resource base, and our all-chain production model allows us to oversee quality at every stage,” he said.

The company recently earned national recognition after one of its female artisans won first prize in China’s National Silk Reeling Competition, which involved competitors from across the country’s vast silk industry workforce.

Its flagship brand, Huashiyadi, was also named a “Famous China Consumer Brand” by China’s Ministry of Industry and Information Technology last year.

Beyond manufacturing upgrades and automation, Jingjiu Silk is increasingly targeting younger consumers by adapting to rising interest in traditional Chinese fashion.

The popularity of Hanfu and Mamianqun among Gen Z consumers has created strong demand for specialized silk fabrics, prompting the company to expand related product development.

At the same time, Jingjiu Silk is redesigning its home textile collections with minimalist styles and muted color palettes aimed at younger buyers seeking simpler modern aesthetics.

By blending traditional craftsmanship with innovation and evolving consumer tastes, Jingjiu Silk is positioning itself as a modern face of China’s historic silk industry on the global stage.

KPL